Pure Power is a magazine for powerlifters, strength athletes and any other weight lifting enthusiasts. Their website supports the magazine subscription. Pure Power Website The Pure Power website is designed, produced and maintained by Sundance MediaCom. Conveyed an explosive design through bold colors and shapes. DHTML layers add motion and interest to the home page. Unique "Pure Power Live" section allows Pure Power staff to use an internet utility to publish stories and pictures from remote competion sites. Online "Photo Gallery" posts digital photos from competitions and allows users to purchase them.